Strategies of Body Shop - 1258 Words

Due to the advanced technology and creative mind of the marketers, the marketers need to face different challenges and issues in the twenty-first century. Now I want to have a brief introduction of different issues including Globalization, Consumerism, Price War, Green Marketing, Tailor-Made Products and Copied Product. After I will further elaborate the Green Marketing issue which illustrate the example of The Body Shop. Globalization Many companies changed from local competition to globalized competition. They have developed truly global operations, making and selling their product worldwide. They are not only trying to sell more of their locally produced goods in international markets, they are also buying more components and†¦show more content†¦The Body Shop has over 1,500 stores in 47 countries. It has successfully manufactured an image of being a caring company that is helping to protect the environment and indigenous peoples, and preventing the suffering of animals, whilst selling natural products. It is a leader in promoting greater corporate transparency. It has been a force for positive social and environmental change through our campaigns around five core values, Support Community Trade, Defend Human Rights, Against Animal Testing, Activate Self-Esteem and Protect Our Planet. Anti-animal Testing Every one of the products is animal cruelty free and vegetarian. The Body Shop was the first international cosmetics company to sign up to the Humane Cosmetics Standard, supported by leading international animal protection groups. The Against Animal Testing campaign leads to a UK wide ban on animal testing of cosmetic products and ingredients. It supports environmentally responsible materials and technologies by promoting the use of renewable resources and sustainable raw ingredients. In 2004, it was the first global retailer to join the Broad of the Roundtable for Sustainable Palm Oil in which is to avoid animal testing. It worked with NGOs and plantations to protect tropical rainforests. During 2005, The Body Shop is awarded for achieving higher standards of animal welfare in the cosmetic category at the first annual rewards of the RoyalShow MoreRelatedBody Shop International Plc 2001 Case Study Essay1653 Words   |  7 PagesThe Body Shop International PLC 2001: An Introduction t o Financial Modeling The following graph presents the forecast for the Body Shop’s income statement and balance sheet in 2002 to 2004: How did you derive your forecast? Why did you choose the â€Å"base case† assumptions that you did? The forecast takes into considerations the stated business objectives of the Body Shop as well as trends or patterns in the historical financial statement in exhibit 8. Further information on the calculations andRead Morecase study 3 Essay examples839 Words   |  4 Pagesï » ¿Case 3 1) What type of multi-country organization is Body Shop as described in the case? Global? Multinational? International? Other? Please explain and be specific. From the case, The Body Shop is a global company. First of all it is centralized and globally scaled. It dose not make decision or different product in different country. Even though it has company stored and licensed store its product do not change by different stores. It has local element by setting up a Community Care DepartmentRead MoreAnita Roddick809 Words   |  4 Pagesphilosophy and style? How important a contribution did she make to the creation of The Body Shop? How important is her role in its ongoing management? 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Also, our differentiation strategy, our company’s intentions, types of social media and integrated marketing that we used. Extreme Body Auto Care, branding, pricing and distribution plan Key Components for Prosperous Business †¢ Offer our customer’s a one stop auto care, collision and performance need with high detailedRead MoreSwot Analysis : The Body Shop1637 Words   |  7 PagesCurrent Segmentation The Body Shop uses quality and price elements in its segmentation. It produces a broad range of products and sells them at different prices to the various target markets. The Body Shop offers high-quality beauty products at a low-medium price. The product lines include men s segment, bath and body care, make-up line, fragrance, and skincare. SWOT Analysis SWOT analysis is an important critical activity completed by the organisation to determine the future market condition asRead MoreSwot Analysis of Body Shop749 Words   |  3 PagesSWOT Analysis of Body Shop’s retail outlet in Canada Water By Alexandros Georgakakos Executive summary Body Shop International (Body Shop) is a multinational company which is mainly producing ecological skin and hair products. Their products are solely based on natural ingredients and manufactured according to an ethical code which is opposed to animal testing. The cosmetics franchise is considered to be one of the biggest around the globe with a well established reputation in 54 countries.

5 Ps in Strategy and Planning Samples †MyAssignmenthelp.com

Question: Discuss about the 5 Ps in Strategy and Planning. Answer: Introduction Strategy can be defined as an anticipated course of action to deal with any situation effectively. Strategy is used by different individuals in different ways. This paper will highlight the 5Ps of strategy discussed by Henry Mintberg. Moreover, examples will also be provided as to these 5Ps will help in the development of strategy. Strategy can also be referred to as a set of options which is necessary for a fixed plan. Each of the 5Ps is regarded as a different approach to strategy (Postma Zwart, 2015). 5 Ps in Strategy development Strategy as a Plan Strategy is a consciously and deliberately course of action. Some people apply these strategies in advance of the actions in which they apply. They also develop the strategies purposefully and consciously. It is important for all the leaders in an organization to follow a specific plan. It is regarded as an automatic approach which is adopted by all the leaders. In an organization and it involves definite planning as how to deliver them. For example, as I am the assistant manager of an organization, I need to handle a team of 50 members. To manage the members effectively, I need to make a certain plan and accordingly follow them. Strategy as a Pattern It is often seen that strategy emerges from the past behavior of an organization. It is a successful and consistent way of running the business rather than just being an intentional choice. For example, as I am the manager I need to take certain decisions which enhance a highly responsive customer support process. I also need to choose deliberately a process of strategic advantage. This will enhance the working capacity of the team and it will also help me to carry out my duties in a responsible manner (Jarzabkowski et al., 2016). Strategy about What There must be certain strategies for every work that is to be done. It is also important to follow the tactics which will help to achieve the strategies in a short span of time. Strategies vary because of individual differences. It is also regarded as the means of outsmarting the competition. For example, as I am the manager of the company, I will follow or adopt such a strategy which will benefit help the company for the development of its business. I will apply these strategies according to my own knowledge and capacity. There is another manager in the company who may not adopt my strategy and thus he/she might also not co-operate with my strategies (Buchko, 2015). Strategy as a Position Strategy helps to explore the organization and the environment and thus develop a competitive advantage. It is better to consider the organization in a greater perspective when thinking of any organization. For example, I need to check that the products of the company are distinctive and are provided at a low cost to the customers. Strategy as a Perspective Strategy is defined in terms of competitive personality and the culture which the company has adopted over time. The company is viewed in the eyes of themanagement as well as the employees according to this perspective. For example, I have adopted certain strategies which will benefit the employees in the long run and thus it will benefit the employees. I would like to describe myself as following the strategy for a particular pattern. It is useless to work if the strategy is followed without any plans and there is no definite goals which would be met if the strategy is followed (Yanney, 2014). Conclusion Thus, it can be said that the 5Ps as proposed by Mintzberg can be referred to as a plausible suggestion of strategy in different context. It is gaining competitive advantage over others and must be have a specific goal. It is therefore necessary to understand and use all the elements of 5Ps which will help in developing an achievable business strategy. References Buchko, A. A. (2015). Small Businesses as Captive Companies: Business Strategy and Firm Performance Among US Auto Suppliers.Journal of Small Business Strategy,3(1), 31-44. Jarzabkowski, P., Kaplan, S., Seidl, D., Whittington, R. (2016). On the risk of studying practices in isolation: Linking what, who, and how in strategy research.Strategic Organization,14(3), 248-259. Postma, T. J., Zwart, P. S. (2015). Strategic Research and Performance of SMEs'.Journal of small business strategy,12(2), 52-64. Yanney, J. P. (2014). Business Strategy and Leadership Style: Impact on Organizational Performance in the Manufacturing Sector in Ghana.management